Yorkshire Resin Co.

Yorkshire Resin Company Ltd

The Yorkshire Resin Company are one of our oldest clients, with the project starting off with a WordPress site development and snowballing from there!

The WordPress site is now about 3 years old, and we’re currently discussing the project of creating a mobile version of the site [rather than a whole new responsive site] because it currently works so well for them [and this option fits their budget constraints].

In the 3 years we’ve worked together we have done a wide range of work including:

  • evolving the site every few months to improve user experience and increase conversions;
  • managing the site on a day-to-day basis and keep its beautiful and various image galleries up to date;
  • managing a very successful Google AdWords campaign;
  • project managing offline marketing materials such as company brochures, and company stationery;
  • consistently achieving top 5 rankings for their top term ‘resin driveways’ and 1st page rankings for their secondary terms.

Most of our time with this client is spent on web management, but we’re due to re-visit SEO anytime now and see how we can improve their rankings.

We’re also at the very early stages of a social media campaign to drive awareness of the company, and educating people about resin driveways in general. The overall aim is to increase site traffic and boost leads.



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November 6, 2013

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