Rainbow Windows

We’re very pleased to see the SEO campaign for Rainbow Windows in full flow with the site now overcoming some inherited ranking issues.

In fact, we’ve already overseen ranking improvements with the site showing on the coveted 1st page for its top term ‘double glazing leeds’ in both the SERPs and in Googe’s ‘7 Pack’, as well as huge improvements in their secondary and tertiary terms. A good result considering the site was nowhere to be found just a few months ago.

Work Involved:

  • Applied best practice techniques in terms of technical on-site SEO;
  • Undertook a conversion analysis and recommended changes to improve conversion;
  • Undertook a round of on-site optimisation of the site content and tags;
  • Reviewed the site for penalties and low quality links;
  • Under took an extensive link detox and submitted a disavow file to Google;
  • Re-wrote large chunks of site content which we found to be heavily duplicated from other sites;
  • Undertook a range of inbound marketing techniques.

This is very much still work in progress, but Rainbow are already seeing the results with a considerable increase in leads.

Future work will also include undertaking a Google AdWords PPC campaign, which we look forward to implementing and improving the amount of web leads they receive even further.



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December 20, 2014

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