StandOut CV commissioned us to design and code a PPC landing page, with the aim of increasing AdWords conversions.
Their AdWords campaign has so far struggled with conversions so we suggested that the landing page’s main aim should be to get people ‘through the door’ with a Free CV Review.
The client is highly confident they can turn a high percentage of these leads into sales, so the strategy has been agreed and the new landing page will be tested on AdWords over the next few weeks and months. We’ll also be undertaking an audit of their AdWords campaign too.
A secondary aim of the landing page is to test the effectiveness of a more ‘full-on’ colour and cartoon character styling. The main site wasn’t quite sure what to be – corporate and formal, or light-hearted – so the landing page is very colourful, more informal and to the point. We look forward to seeing how it performs!
As part of the work we also carried out a full SEO audit of their site, and fixed all the on-site SEO issues we found. We hope to help StandOut CV with their outreach after the AdWords optimisation takes place.
Excellent job of an SEO audit of my website and design and build of a landing page for Google AdWord customers. Not only does Aaron have a solid technical understanding of eCommerce, SEO, design and development etc but more importantly he understood my business and what needed to be implemented in order for us to become more profitable.
On top of the paid work, Aaron was also very forthcoming with advice and ideas for improvements for other areas of my website (most I have implemented) and it was almost like having a business partner to bounce ideas off at times.
So if you are looking for someone who can genuinely improve your online business then Aaron is your man… I already have more work planned with him.