In 1989, the rap artist Vanilla Ice sampled the bassline of Queen’s ‘Under Pressure’ for a b-side track (remember them?) to his debut single ‘Play That Funky Music‘.
He took Queen’s killer baseline riff and added his (very) unique rap style and lyrics. A DJ began playing the b-side track and to make a long story short the song was soon released as its own single – with ‘Ice Ice Baby‘ becoming a worldwide hit including a US and UK #1.
So what’s it got to do with digital marketing? Great question.